Our Services

From enterprise strategy to supply chain execution and management, Parallel Sales can help grow your brand.

Enterprise Strategy

Creating measurable long-term growth plans

Parallel supports all aspects of retail strategy development. This includes building a sustainable growth solution inclusive of the digital channel. Our goal is to ensure the right assets are leveraged for both in-store and digital growth. We are experts at breaking down barriers to long-term success at retail.

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Product Development

Strategically developing products and brands for retail

Parallel develops billion dollar brands. We assist with brand positioning, assortment architecture and product design and development. We also help to navigate negotiations, line reviews and the product lifecycle.

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Supply Chain Execution

Driving operations excellence

Parallel ensures excellence. Completing item set ups, ensuring on-time and complete shipments and accurate sales forecasting is critical, but this is the cost of entry. You need a partner to help set your enterprise strategy for supply chain and inventory management. This includes a plan for digital, contingencies, base inventory and inventory flow.

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Sell-Through Management

Supporting all steps of the product lifecycle to mitigate risk

Parallel works to keep the orders coming. Selling “sell-in” is shortsighted, but managing your “sell-through” will ensure orders continue. We don’t just supply you with data, we give you insights to make necessary adjustments to your plan.

Home Decor

‘Style’ is a signature category at Target and it is one of our core strengths. We understand the Home Décor business and the nuances of categories, seasons, roles and processes. For both private label and national brand vendors, we provide the strategic guidance and tools which allows our vendors to sync with Target’s product development model; from concept to development to execution.      

Consumer Electronics

With over 20 years in the Consumer Electronics business at Target and Best Buy, we have our finger on the pulse of what is working and how new brands can succeed in this space. Costs of doing business are relatively high due to perfect placement, fixturing, and other on-shelf POP, so the right financial program and bullet proof “go-to-market” channel strategy is critical for long-term, profitable success.

Sporting Goods

We support both Target and Gander Mountain in the outdoor industry because of our love for the outdoors. We are hunters, fisherman, athletes – it’s in our DNA. At Target, it’s all about the masses and bridging the gap between retailers like REI and Walmart – delivering on a trend-right, must-have weekend trip assortment.  Gander Mountain is clear – “Hunt. Fish. Camp.” Our wheelhouse.


From glass water bottles to personal electronic bartenders, we align with innovators. While Target’s share continues to fluctuate, Best Buy is quickly reinventing their assortment to capitalize on this massive industry. Each having their own unique strategies and timelines, it is imperative to know when initiatives are being implemented and how to best to capitalize on the opportunities.


‘Kids’ is a signature category at Target. When Target wins with kids, they win with the entire family. Kids are gravitating toward innovation; from drones to robotics. The vendor who wins in this space understands the importance of branding, marketing, differentiation, cost and readiness for mass retail.

Private Label

Owned Brand product penetration continues to be a top priority at Target. From commodities to high-end furniture, we have over twenty years of experience navigating Target’s rigorous owned brand processes and timelines from inside and outside of Target. We are not just executors, we are strategists that partner with Target’s Designers, Product Managers, and Merchants to capitalize on our vendors’ expertise.

Luggage & Travel

We know backpacks, luggage and travel. We work with best-in-class companies who have built world class brands. Our history and expertise in these categories provide insights and strategic direction to new vendors seeking penetration at Target and Best Buy.


Target is highly focused on growing the “Seasons”.  The big seasons include Lawn & Patio, Back-to-College, Back-to-School, Halloween and Holiday – we succeed in all of them. These are big volume businesses that are highly competitive and weighted heavily toward private label, and it takes our expertise to help you sync to the “Seasons” and maximize your potential at Target.  


Having an omni-channel strategy is a requirement in today’s world, and it is complex. Having a strong digital brand and trustworthy reviews drives in-store sales. A robust social marketing campaign can launch a brand to the top of the charts. An ineffective digital distribution strategy can destroy a brand. We work with start-ups and billion dollar brands to avoid pitfalls and maximize sell-through. Even if you are already a .com vendor at Target or Best Buy, we can help you maximize your sales and increase your chance for stores placement.


At Target, Stationery is about Arts & Crafts, Cards, Party and Office. Target aims to steal share from category killers like Party City, Office Max and Michaels. We partner with vendors who understand the market and we help define how the Target guest is different from the competition’s customer. There is limited space, so to sync with Target, a vendor needs the right strategy, approach and program.


‘Wellness’ is a signature category at Target and this extends deep into the aisle. They continue to move their assortment towards good-for-you products and localized brands. Grocery drives traffic so they need to continue to surprise and delight in aisle with brands the Target guest expects while exposing them to natural, healthy alternatives – all while maintaining a convenient, easy, quick, and familiar shopping experience.

Let's Grow Your Brand

Contact Parallel Sales today to find out how.