Being parallel provides a unique vantage point.
Incorporated in 1973, Parallel Sales has become an established player in representing products across a wide array of categories to major retailers and incentive distributors.
The Parallel team understands a diverse realm of customers. Daily, they interact with personnel from mass retailers, home centers, electronics chains, manufacturers and incentive distributers—providing unparalleled service excellence to all.
With vision to see things from both the suppliers and customers' perspectives, Parallel Sales remains today, a vital, relevant leader in bringing inovative lifestyle brands to market.
Key Milestones
1990s
Bissel's Big Green Clean Machine launched into CVN (acquired by QVC), Fingerhut, and Target Stores
Launched Bushnell's Electronic Laser Range line with Damark.
Launched the first collapsible folding coolers, by California Innovations into Target, 1998.
Key Milestones
2000s
Office Star chair planogram development led to a new 4 x 8 ft. POG in Target Stores.
Dooney & Bourke's 'IT' collection launched into major incentive award distributors.
Olympus digital camera orders with key incentive award distributors back to back years of $1 MM+.
Key Milestones
2000s
Office Star's 'Fold-in-half' table launched at Target Stores.
Sauder Woodworking ‘Itso’ cube line sets at Target.
On Parallel Sales Radar
Today
High margin, unique and innovative lifestyle products.
Green eco-conscious products.
Cosmetic industry spa products.